Fulham Football Club have announced a new shirt sponsorship deal with French sports brand Airness.
The sponsors and club have not revealed how much the deal is worth but it is expected to be several million pounds a year, and has been described by Fulham Football Club as ‘the biggest in the Club’s history’.
The Airness symbol is that of a panther and it’s logo is ‘Toujours plus haut, toujours plus fort’. For anyone that doesn’t speak French, this means ‘Always higher, Always Stronger’.
The sponsorship deal is set for three years and is due to start at the beginning of the new season 2006/2007.
Airness also sponsor French Ligue 1 sides Nantes, Lille and Rennes and also manufactures kit for Portuguese side Boavista and Genk from Belgium. It is an official kit manufacturer to African national teams DR Congo, Guinea and Mali.
Fulham Football Club’s Managing Director, David McNally expressed his excitement at the deal:
‘This is a particularly exciting deal for the Club from both a commercial and consumer perspective. Airness is an ambitious brand which focuses on quality for the clubs it supplies and also for supporters of those clubs.’
‘This is a significant time in Fulham Football Club’s history with major investment being made on the pitch and also at Craven Cottage to enhance facilities and provide a best in class service to our fans. This deal signifies further improvements to the merchandise that we can offer our supporters, and obviously, will provide the best possible product to our First Team squad.’
‘Therefore I am more than delighted to welcome Airness to Fulham and look forward to a long and prosperous future together.’
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